Data Privacy

345ph Privacy Policy — How We Handle Your Personal Data

Your personal information belongs to you. At 345ph, we collect only what we need to run your account and keep it safe — and we handle everything in full compliance with Philippine law. Here's exactly what we collect, why we collect it, how we use it, and what rights you have over it.

Effective Date: January 1, 2025 Last Updated: June 2025 Governed by: RA 10173 (Philippine Data Privacy Act)

Your Rights at a Glance

Right to Access Right to Correct Right to Erasure Right to Object Right to Portability Right to Complain RA 10173 Compliant

This Privacy Policy explains how 345ph — the online gaming platform operating at 345ph.best — collects, stores, uses, and protects the personal information you share with us when you register, deposit, play, or contact support. It covers everything from the basics of account creation to the technical data we gather when you browse the site.

We've written this Policy to be clear and readable — not a wall of legal jargon you'd need a lawyer to decode. If something isn't clear, please contact us at support@345ph.best and we'll explain it directly. Your privacy matters to us, and we want you to feel fully informed about how 345ph handles your data.

By using 345ph, you agree to the data practices described in this Privacy Policy. This Policy should be read alongside our Terms and Conditions, which govern your use of the platform as a whole.

1
Who We Are

345ph is an online gaming and sports betting platform serving players in the Philippines. The platform operates at 345ph.best and offers a full range of online casino games, sports betting markets, and live gaming products — all denominated in Philippine Peso and accessible to eligible players aged 21 and above.

For the purposes of the Philippine Data Privacy Act of 2012 (Republic Act No. 10173 or "DPA"), 345ph acts as the Personal Information Controller (PIC) — the entity that determines how and why your personal data is processed. Where we engage third-party providers to process data on our behalf (such as payment processors or identity verification services), those providers act as Personal Information Processors (PIPs) and are bound by data processing agreements with 345ph.

Data Protection Officer: 345ph has a designated Data Protection Officer (DPO) responsible for overseeing compliance with the DPA. You can reach the DPO at privacy@345ph.best.
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Personal Data We Collect

345ph collects personal data in two broad categories: information you provide directly, and information we collect automatically when you use the platform.

Information You Provide Directly:

Data Type Examples When Collected
Identity Data Full name, date of birth, gender, nationality Registration & KYC verification
Contact Data Email address, mobile number, home address Registration
Document Data Government ID images, utility bills, selfies for liveness checks KYC/AML verification
Financial Data GCash number, bank account details, transaction history Deposits & withdrawals
Support Data Messages, complaints, chat transcripts Customer support interactions

Information Collected Automatically:

  • Device and Technical Data: IP address, browser type and version, device type (mobile/desktop), operating system, screen resolution, and device identifiers.
  • Usage Data: Pages visited, time spent on each page, games played, bets placed, deposit and withdrawal timestamps, and navigation paths through the 345ph platform.
  • Location Data: General location derived from IP address, used to confirm you are accessing 345ph from the Philippines.
  • Cookies and Tracking Data: Session identifiers, preference cookies, and analytics data. See Section 8 for full cookie details.
345ph does not collect sensitive personal information — such as your health data, religious beliefs, or political views — unless specifically required by law (for example, in AML or responsible gaming compliance contexts).
3
How We Collect Your Data

345ph collects your personal data through the following channels:

  • Direct Collection: Information you type into registration forms, verification upload screens, support chat windows, or account settings pages on 345ph.
  • Automated Technologies: When you browse 345ph, our servers and analytics tools automatically log your IP address, device characteristics, and browsing behaviour. Cookies placed in your browser also transmit data back to 345ph. See Section 8 for details.
  • Third-Party Verification Providers: When you submit identity documents for KYC verification, 345ph uses regulated Philippine identity verification service providers to confirm document authenticity and match your selfie to your ID. These providers transmit a verification result — pass or fail — and, where required by law, a record of the data checked.
  • Payment Processors: When you deposit or withdraw via GCash, Maya, or a Philippine bank, the payment provider confirms transaction details to 345ph — including the amount, timestamp, and the account reference number associated with your payment. 345ph does not store full bank account numbers or card numbers.
  • Public Records: In certain AML compliance contexts, 345ph may cross-reference your details against publicly available databases including AMLC watchlists and Philippine regulatory blacklists.
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Why We Use Your Personal Data

345ph uses your personal data only for legitimate, specified purposes — not for selling to advertisers or building profiles for third parties. Here is every reason we use your data:

  • Account Creation and Management: To create your 345ph account, verify your identity, and maintain accurate records of your account status, balances, and betting history.
  • Age and Identity Verification: To confirm that you are at least 21 years old and legally eligible to use 345ph, as required by Philippine gaming regulations.
  • Payment Processing: To execute deposits to and withdrawals from your 345ph account via GCash, Maya, and Philippine bank transfers.
  • Anti-Money Laundering (AML) Compliance: To monitor transactions for patterns indicative of money laundering or financial fraud, and to report suspicious activity to the Anti-Money Laundering Council (AMLC) as required under Republic Act No. 9160 (AMLA) and its amendments.
  • Customer Support: To respond to your queries, resolve disputes, and provide help when you contact 345ph through Live Chat, Viber, Messenger, or email.
  • Responsible Gaming: To monitor for indicators of problem gambling and to administer self-exclusion, deposit limit, and cooling-off tools as described in our Responsible Gaming page.
  • Platform Improvement: To analyse how players use 345ph — which games are most popular, where navigation is confusing, which features need improvement — and to make the platform better over time.
  • Security: To detect and prevent fraudulent activity, unauthorised account access, bot use, and other platform abuses.
  • Marketing Communications: To send you information about promotions, new games, and bonuses at 345ph — but only if you have consented to receive these. You can withdraw consent at any time from your account settings or by contacting support.
  • Legal and Regulatory Obligations: To comply with all applicable Philippine laws and the instructions of Philippine gaming regulators, courts, and law enforcement agencies where legally required.
5
Legal Basis for Processing

Under the Philippine Data Privacy Act of 2012, every instance of personal data processing must have a lawful basis. 345ph relies on the following legal bases:

  • Consent: For marketing communications and optional personalisation features. You may withdraw consent at any time without affecting prior processing.
  • Contractual Necessity: Processing your account data, financial data, and identity data is necessary to fulfil the contract between you and 345ph — i.e., to operate your account and provide gaming services.
  • Legal Obligation: AML reporting, age verification, and certain data retention requirements are mandated by Philippine law (AMLA, DPA, Gaming Regulations). 345ph must process data to comply with these obligations regardless of consent.
  • Legitimate Interests: Platform security, fraud detection, responsible gaming monitoring, and service improvement are conducted on the basis of 345ph's legitimate interest in operating a safe, fair, and compliant platform — provided these interests do not override your privacy rights.
6
Sharing Your Personal Data

345ph does not sell, rent, or trade your personal information. We share data only when necessary for the operation of the platform or when required by law. The third parties we share data with are:

  • Payment Processors: GCash, Maya, GrabPay, BDO, BPI, UnionBank, Visa, and Mastercard — to execute your deposit and withdrawal transactions. These providers process data under their own privacy policies and are regulated by BSP.
  • Identity Verification Providers: Licensed Know-Your-Customer (KYC) and document verification services used to confirm your identity documents. These providers are bound by data processing agreements with 345ph and are prohibited from using your data for any other purpose.
  • Analytics Providers: We use privacy-compliant web analytics tools to understand how the 345ph platform is used. These tools process aggregated, anonymised usage data only.
  • Regulatory and Law Enforcement Authorities: The Anti-Money Laundering Council (AMLC), Philippine gaming regulators, courts, and law enforcement agencies — where 345ph is legally required to disclose information. These disclosures are made only on the basis of a legal requirement, court order, or regulatory instruction.
  • Fraud Prevention Services: Industry-standard fraud detection and security platforms may receive technical data (IP addresses, device fingerprints) to help identify fraudulent patterns. No account-level personal data is shared without your knowledge.
No third-party marketing sharing: 345ph will never share your name, contact details, or financial information with advertisers, marketing companies, or data brokers. Your data is used to operate your 345ph account — nothing else.
7
How Long We Keep Your Data

345ph retains personal data only for as long as necessary to fulfil the purpose for which it was collected, and in compliance with the minimum retention periods required by Philippine law. The following retention periods apply:

  • Account and Identity Data: Retained for the duration of your active account, and for a minimum of 5 years after account closure. This is required by AMLA and gaming regulations.
  • Financial Transaction Records: Retained for a minimum of 5 years after each transaction, as required by AMLA compliance obligations.
  • Customer Support Records: Retained for 2 years from the date of your last support interaction, for dispute resolution and service improvement purposes.
  • Marketing Consent Records: Retained for as long as your marketing consent remains active, and for 1 year after you withdraw consent — to maintain evidence of your consent history.
  • Technical/Log Data: Retained for up to 12 months from collection for security and fraud detection purposes, after which it is deleted or anonymised.

When data is no longer required, 345ph deletes it securely using industry-standard data destruction methods. Data that cannot be deleted due to legal retention requirements will be restricted from active use until the retention period expires.

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Cookies and Tracking Technologies

345ph uses cookies and similar tracking technologies to operate the platform, remember your preferences, and understand how players use the site. Here's what we use and why:

  • Essential Cookies: Required for the platform to function. These include session authentication cookies that keep you logged in while you navigate 345ph. You cannot opt out of essential cookies while using the platform.
  • Functional Cookies: Store your preferences — such as your preferred language or the last game category you visited — so you don't have to reset them every time you log in.
  • Analytics Cookies: Track page visits, time on site, and navigation paths in aggregate to help the 345ph team understand which parts of the platform are most used and where improvements are needed. Analytics data is anonymised before processing.
  • Security Cookies: Used to detect suspicious login patterns, identify bot activity, and protect your account from unauthorised access.

You can manage cookie preferences through your browser settings. Disabling functional or analytics cookies will not prevent you from using 345ph, but may affect some personalisation features. Disabling essential cookies will prevent you from logging in.

345ph does not use third-party advertising or retargeting cookies. We don't track your browsing activity on other websites for advertising purposes.
9
How We Protect Your Data

Data security is not an afterthought at 345ph — it's a core operational requirement. We implement a layered security approach to protect your personal and financial information:

  • Encryption in Transit: All data transmitted between your device and 345ph servers is encrypted using 256-bit SSL/TLS encryption. The padlock icon in your browser's address bar confirms this is active.
  • Encryption at Rest: Sensitive personal and financial data stored in 345ph systems is encrypted at rest using AES-256 encryption standards.
  • Access Controls: Access to personal data within 345ph's systems is restricted on a strict need-to-know basis. Staff access is logged, monitored, and regularly reviewed.
  • Password Security: 345ph stores account passwords using industry-standard one-way hashing algorithms. We never store your password in plain text — and our support staff cannot view your password.
  • Penetration Testing: 345ph systems undergo regular independent security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.
  • Incident Response: In the event of a data breach affecting your personal information, 345ph will notify the National Privacy Commission (NPC) within 72 hours of discovery, as required by the DPA, and will notify affected players as soon as practicable.

While 345ph takes all reasonable technical and organisational measures to protect your data, no online platform can guarantee absolute security. You also play a role — keep your password strong, do not share your login credentials, and report any suspicious activity on your account to 345ph support immediately.

10
Your Privacy Rights

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 345ph. To exercise any of these rights, contact us at privacy@345ph.best. We will respond within 15 business days of receiving a valid request.

Right to Access
Request a copy of all personal data that 345ph holds about you — including what data we have, where it came from, and how it's being used.
Right to Correction
Request correction of any inaccurate or outdated personal data. You can update most account details directly in your 345ph account settings.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected — subject to 345ph's legal retention obligations under AMLA and gaming regulations.
Right to Object
Object to processing of your data based on legitimate interests — including marketing communications, which you can opt out of at any time from account settings.
Right to Data Portability
Request a structured, machine-readable copy of your personal data to transfer to another service, where technically feasible under the DPA's portability provisions.
Right to Complain
If you believe 345ph has violated your data privacy rights, you may file a complaint with the National Privacy Commission (NPC) at npc.gov.ph.
11
Children's Privacy

345ph is strictly intended for users aged 21 and above. We do not knowingly collect, store, or process personal data from individuals under the age of 21. If we discover that a user is under 21, we will immediately suspend the account, void any transactions, and delete all associated personal data.

If you are a parent or guardian and believe your child has created an account on 345ph, please contact us immediately at support@345ph.best and we will take prompt action.

Protecting minors is a legal and ethical obligation for 345ph. Age verification is conducted during registration and may be re-verified at any point during your use of the platform.
12
Cross-Border Data Transfers

Some of the third-party service providers 345ph uses — including certain cloud infrastructure, security, and analytics providers — may be located outside the Philippines. Where personal data is transferred internationally, 345ph ensures appropriate safeguards are in place in accordance with the DPA and the National Privacy Commission's guidelines on cross-border data flows.

These safeguards include contractual data processing agreements that require the receiving party to provide a level of data protection equivalent to that required by Philippine law. 345ph conducts due diligence on all international service providers and does not transfer data to jurisdictions without adequate data protection frameworks.

Financial data — including your GCash and bank account details — is processed by Philippine-regulated payment providers operating within the Philippines and is not transferred internationally.

13
Updates to This Privacy Policy

345ph reviews and updates this Privacy Policy periodically to reflect changes in our data practices, Philippine law, and NPC guidance. When material changes are made, we will notify active players via a platform notification and/or email to your registered address at least 7 days before the changes take effect.

Minor clarifications — such as correcting typographical errors or explaining existing practices more clearly — may be updated at any time without advance notice. The "Last Updated" date at the top of this page always reflects when the current version was published.

Continued use of 345ph after the effective date of an updated Privacy Policy constitutes acceptance of the changes. If you disagree with any updates, you may close your account and request deletion of your personal data subject to legal retention requirements.

14
Contact Us About Your Privacy

For all privacy-related requests, questions, and concerns — including exercising your data rights under the DPA — please contact 345ph through the following channels:

  • Data Protection Officer: privacy@345ph.best
  • General Support: support@345ph.best
  • Live Chat: Available 24/7 on the 345ph platform
  • National Privacy Commission: npc.gov.ph (for complaints if your rights are not upheld by 345ph)

We aim to respond to all data rights requests within 15 business days. Complex requests — such as full data exports or erasure requests requiring AML compliance review — may take longer, but we will communicate progress throughout the process.

This Privacy Policy was last updated in June 2025. The version on this page is the current version in effect for all 345ph players.

Questions about your data? You can request a full copy of your personal data, ask us to correct it, or request deletion by emailing privacy@345ph.best. We'll respond within 15 business days. See our full Terms and Conditions for the complete rules governing your 345ph account.

Play at 345ph — Safe, Secure, and Always Sulit

Your privacy is protected. Your data is secure under Philippine law. And over a million Filipino players are already enjoying 345ph — from Tongits to the Premier League, Sabong to Texas Hold'em. Register free today and deposit from just ₱100 via GCash or Maya.

By registering, you confirm you are 21 or older and agree to our Terms and Conditions and this Privacy Policy.